AHLSTROM, David Christopher
BA, MPhil (NYU); MBA (Hawaii); PhD (NYU)

• Strategic Management
• Technology and Innovation Management
• Entrepreneurship 
• Firm and Economic Growth
• International Business
• Individual and Group Decision Making
• Qualitative Methods

AKINWANDE Timothy Olugbenga
BSc, MSc (Lagos); PhD (PolyU)

• Affordable Housing
• Housing Sustainability
• Housing Resilience 
• Housing Research
• Real Estate Valuation
• Real Estate Development

BAAH Nancy Grace
BSc (UCC); MPhil (UCC); PhD (PolyU)

• Sustainable Hospitality and Tourism
• Green Marketing
• Consumer Behaviour
• Customer Experience Management

CHEN Jie, Jason
BSc (Fudan); MSc (KTH); PhD (LUT)

• International Business
• Firm Internationalization
• Social Entrepreneurship 
• Migrant Entrepreneurship 

CHEN Jingzhu
BBA (CQU); MA (UCL); PhD (UCL)

• Financial Accounting
• Management Accounting
• Banking and Finance
• Financial Development
• Financial Stability

CHEN Zhaowei, Jimmy
BCom (UWA); MSc (NUS); PhD (NUS)

• Sustainability
• Nonmarket Strategy
• AI Technologies in Management
• Global Strategy

CHIU Weisheng, Bryan
BSc, MEd (NTNU); PhD (Yonsei)

• Sport Business
• Sport Management
• Consumer Behaviour
• Corporate Social Responsibility

GAO Huicai, Bella
BA (LYU); MEng (PKU); MIS (SMU); PhD (PolyU)

• Business Intelligence and Demand Forecasting
• Restaurant Survival Analysis and Prediction
• Tourism Geoinformatics

GE Lin 
BA (CYUPS); MA (NJU); PhD (CUHK)

• Consumer Behaviour 
• Consumer Psychology
• Sensory Marketing 
• Digital Marketing 

GUO Hui, Ruby
BEng (SCU); MEng (SCU); PhD (HKU)

• Corporate Social Responsibility
• Creating Shared Value
• International Construction Business

HERNANDEZ SOTO Gonzalo
BA, MA, PhD (USC)

• Economic Development
• Sustainable Development
• Energy
• Economics Development

HRANKAI Richard
BSc (Pannonia); MSc (Edinburgh Napier); PhD (PolyU)

• Consumer Behaviour
• Perceived Accessibility
• Transport and Tourism 
• Choice Experiments

HU Jin
BEc (WHU); MSc (UoB); PhD (HKU)

• Economics of Information Systems
• Financial Technologies
• Digital Platforms
• Open Innovation

HUANG Jieshan, Ava
MCom (Mktg), MWineBus (UniAde); PhD (UniSA)

• Brand Management
• Consumer Behaviour 
• Wine Marketing 
• Luxury Branding 

HUANG Xingmeng, Ava
BEd (AHNU); MSc (UoE); PhD (HKBU)

• Olympic and Paralympic Studies
• Elite Sport Policy
• Social Issues in Sport

HUANG Xun, Irene
BA (SCUT); MA (Fudan); PhD (CUHK)

• Brand Communications
• Digital Marketing 
• Sensory Marketing 
• Emotions in Consumer Behaviour
• Social Relationships and Consumption

JI Li, Jenny
MSc, PhD (CityU of HK)

• B2B marketing Channel Strategy
• Franchise-related Strategy
• Social Media Marketing

JIMENEZ MORO Eduardo Jesus
BSc, MSc (UAM); MBA (NTNU); PhD (HKMU)

• Innovation
• International Business
• Business Strategy
• China

KHURSHID Faisal
MBA, MPhil (University of Punjab); PhD (PolyU)

• Innovation Management
• Technology Strategy
• Innovation Ecosystem
• Global Value Chain
• Organisation Structure

KHURSHID Hamid
MBA (Harbin Institute of Technology); PhD (Lingnan)

• Corporate Social Responsibility
• Creating Shared Value
• Social Entrepreneurship
• Social Innovation
• Responsible Leadership
• Organisational Learning

KONG Mei Chun, Mimmy
MSc (PolyU); EdD (Northeastern University)

• Mobile Learning
• Pedagogical Innovation
• Technology Acceptance
• IS User Behaviour

LEE Yee Sum, Louisa
BSc, MPhil (PolyU); PhD (James Cook)

• Cultural Heritage Tourism
• Service Quality
• Tourism in Asia
• Urban Tourism

LI Lin, Jack
BSc (Shandong); PhD (PolyU)

• Corporate Finance
• Corporate Valuation
• Mergers & Acquisitions
• Corporate Governance
• Information Disclosure

LI Wanyue
BA (HNNU); PhD (ZJU)

• Social Influence
• Consumer Psychology
• Consumer Behaviour
• Brand Management

LI Ya, Leah
BBA (Hons) (CityU of HK); MSc (Imperial); PhD (HKBU)

• Empirical Asset Pricing
• Market Anomalies
• Investment Strategy
• Emerging Markets

LIU Huimin, Hermina
BBA (SDU); MS (SYSU); PhD (Temple U)

• Customer Experience
• Service Marketing
• Trauma in Business Contexts
• Technology/Information Management

LU Yiqian, Iris
BA (FDU); MA (UMN Twin Cities); PhD (CUHK)

• Digital Platform Ecosystems
• Innovation and Technological Change
• Entrepreneurship
• Corporate Governance

MA Jiawen
BSc (SDU); MSc (HKU); PhD (SMU)

• Network Theory
• Mergers, Acquisitions and Strategic Alliances
• International Business
• Corporate Social Responsibility

NG Chin Tung, Stewart
MSc (LU); PhD (NSYSU)

• Emotion in the Workplace
• Employee Attitudes and Behaviours
• Culture and Climate at Work

NYAGA Olive Nelly Muthoni
BSc (Moi); MSc (Sheffield Hallam); PhD (PolyU)

• Strategy Management
• Revenue Management
• Customer Experience Management

OH Young Suk
BSc, MSc (Seoul National); PhD (Clemson)

• Corporate Social Responsibility
• Sport Consumer Behaviour
• Sport Development
• Disability Sport
• Mental Health in Sport

PIGAC Tilen
BBA , MA (University of Zagreb); PhD (CityU of HK)

• Entrepreneurship 
• Digital Innovation
• Digital Marketing
• Online Marketplaces 

RAZEAI Nafiseh
BA (UMZ); MA (UT); PhD (PolyU)

• Consumer Behaviour and Experience
• Social Psychology in Tourism
• Cross-Cultural Studies
• Accessible Tourism

RUIZ SERRANO Andres
BA (UVM); BSc (ULA); MA (UNAL); PhD (CityU of HK)

• Strategic Marketing
• Social Marketing
• Strategic Management
• Organizational Theory
• Sustainability
• Marketing and Social Psychology

SHAHZAD Fakhar
MBA (IUB); MPhil (SCL); PhD (HUST)

• Technology Adoption
• Innovation Management
• Digital Transformation
• Green Supply Chain
• Organisational Behaviour
• Behavioural Analysis

SHUM Wai Cheong, Ryan
BBA (Hons), PhD (HKBU)

• Asset Pricing
• Portfolio Management
• Emerging Stock Markets

SUN Heyang, Rachel
BA (PKU); MA (NYU); PhD (CUHK)

• Innovation and Technology Change
• Corporate Strategy
• Entrepreneurship and Venture Capital
• Digital Platform Ecosystem

SUN Yuhan
BA (ZJU); MA (UCLA); PhD (CUHK)

• Entrepreneurship
• Social Entrepreneurship
• Organizational Adaptation

TSE Wai Tsz, Serene
BSc (PolyU); MSc (NTU); PhD (PolyU)

• Sociopsychology in Tourism
• Destination marketing
• Intergroup attitude and behaviours
• Experiential management

UGWUANYI Ijeoma Priscilla
BSc (UNN); PhD (CityU of HK)

• Business and Society 
• Digital Globalization
• Women in Business
• Strategic Leadership

VONGVISITSIN Bella Thanakarn
BA (Thammasat); MM (Mahidol); PhD (PolyU)

• Community-based Tourism
• Diversity, Equity, Inclusion, and Belonging
• Start-up Entrepreneurship

WAN Tsz Shing, Wilson
BSc, MPhil, PhD (HKUST)

• Climate Finance
• Sustainable Finance
• ESG
• Environmental Economics

WANG Weichao
MSc, PhD (FGV)

• Banking
• Financial Intermediation
• Corporate Finance
• Sustainable Finance

WANG Yuanyuan, Claire
BA (PKU); MA (RUC); PhD (HKU)

• Neural and Cognitive Psychology
• Eye-tracking and EEG Technology Application
• Human Resource Analytics
• Creativity and Creative Processes

WONG Tak Way, David
BSc, MBA, PhD (PolyU)

• Supply Chain Management
• Innovation Management
• Information Systems

WU Jie, Jeff
BEng, MEng, PhD (Dalian University of Technology)

• Big Data Analytics
• Application of LLM/Generative AI in Business Analytics
• Consumer Online Behavior
• Tourist Experience

WU Yixue, Sherry
BSc (NMU); MSc (NJU); PhD (HKU)

• Corporate Social Responsibility
• International Business
• Mergers and Acquisitions

XEDE James
BCOM (UCC); MMS, PhD (XMU)

• Management Control Systems
• Incentive Design
• Performance Management
• Motivational Effects of Non-monetary Rewards
• Cost Behaviour

YANG Jinxin, Jason
MIB (UF); PhD (UTEP)

• Strategic Management
• Strategic Leadership
• CEO Characteristics
• Social Networks
• Mergers and Acquisitions
• Tech Innovation and AI

YEOH Ging Sun, William
BEng (Hons) (MMU); MSc (ECom) (UniSA); GradCert (Deakin); PhD (UniSA)

• Business Intelligence and Analytics
• Cyber Security
• Artificial Intelligence
• Metaverse
• Information Systems

ZHANG Anlan
MBA, PhD (Cardiff)

• International Business
• International Marketing
• Cross-cultural Management
• Qualitative Research

ZHANG Kaijun, Caden
BSc, MSc (Manchester); PhD (XMU)

• Sensory Marketing
• Consumer Behaviour
• Consumer Psychology
• Neuromarketing

ZHANG Zhengfa, Elliot
Bec (HNU); MSc (Lancaster); PhD (Leeds)

• Behavioral Finance
• Financial Market
• AI and LLMs in Finance
• Textual Analysis
• Social Networks

ZENG Zhaokang, Justin
BA (XNU); MA (CityU of HK); PhD (UWA)

• Entrepreneurship
• Entrepreneurial Marketing
• AI in Business