商業智能及分析學榮譽工商管理學士

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Lee Shau Kee School of Business and Administration

OPEN FOR

JUPAS

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Non-JUPAS
(Local)

Mainland
(NCEE)

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Overseas

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Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Overseas

Non-JUPAS (Local) / Overseas

Year 1 Entry :

Senior Year Entry :

•Language: English

Lee Shau Kee School of Business and Administration

OPEN FOR

Non-JUPAS
(Local)

- Senior Year Entry

Overseas

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- Senior Year Entry

Programme Code

Non-JUPAS (Local) / Overseas

Senior Year Entry : BBAHBIAJS

•Language: English •Subsidy: NMTSS (Local)

Introduction

The Bachelor of Business Administration with Honours in Business Intelligence and Analytics is intended for students who wish to pursue careers in data management, business intelligence, data analyst, business analyst, etc. It aims to equip students with theoretical and practical knowledge and skills in data warehouse, big data management, business intelligence and business analytics technologies and techniques that are needed for enterprises to capitalize on all data resources to make better business decisions.

Admission Requirements and Application

Choose your admission route to see specific requirements and submit application:

Non-JUPAS (Local)

Overseas

Programme Structure

Year 3 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BIA B350F	Applied Multivariate Analysis for Business	5
	Autumn	BIA B351F	Business Programming	5
		Autumn	BIA B358F	Electronic Business Management	5
			Autumn	FIN B281F	Finance for Managers	5
Spring				BUS B368F	Business Issues and Ethics	5
	Spring			BIA B353F	Database Management	5
		Spring		FIN B373F	Applied Econometrics and Financial Forecasting	5
			Spring	MKT B362F	Marketing Research	5

Year 4 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Autumn	BIA B450F	Data Warehousing and Big Data Platform	5
		Autumn	BIA B451F	Decision Support and Simulation Systems	5
			Autumn	MGT B399F	Management Policy and Strategy	5
Spring				BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Spring			BIA B452F	Business Intelligence and Big Data Analytics	5
		Spring		BIA B453F	Social Media and Mobile Business Applications	5
			Spring		One Business Elective Course	5

Remarks

It is compulsory for students to complete the Global Immersion Programme (BUS B083F, and BUS B084F).

* Courses carry-over from Autumn Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

For senior year entry students, UG-GIP comprises two non-credit bearing courses: BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.