The rapid growth of digital and interactive technologies has brought new opportunities to the advertising and media industries. Playing a vital role in the development of corporations and the society, communication professionals with relevant knowledge are well sought by business enterprises and public organisations. The Creative Advertising and Media Design (CAMD) programme provides theoretical and practical training in strategic communications, creative development, digital advertising, media design, production techniques, copywriting and campaign planning. Taught by scholars and experts in the media and advertising field, this programme aims to provide students with an in-depth education and training in advertising practice and media design. It will equip students with the academic foundation and the latest practical knowledge to get a head start in their creative careers.