The IDDA programme aims to provide students with an articulated ground for imaging design and digital art with visual exploration. Students will gain in-depth knowledge and skills with conceptual frameworks in professional practices. They will be nurtured in an environment that opens to new ideas and creative possibilities. These provide graduates with competency in shaping the fast-changing nature of digital art within the contemporary context of imaging design.

The programme will be divided into 3 main topics – Imaging Design, Visual Design Studies and Digital Art. Subjects of study include Visual Communication, Imaging design, Digital art, Communicative Photography, Studio Photography, Visual Narrative, Image Technology, Experimental Imaging & Video Art, Computational Art and Graphics, Typography & Information Design, Contemporary Photography, Exhibition & Curatorship, Experience Design, Installation Art, Expanded Images, Photography & Visual Culture and Immersive Digital Art. 

Facilities include a photography studio, a digital printing lab, a digital art lab, a film/TV production studio, a film editing laboratory, a sound recording studio, a surround sound mixing studio and an art studio.

With a Bachelor of Fine Arts with Honours in Imaging Design and Digital Art, students are well suited for a wide range of careers in the creative industries. Graduates will be fully equipped for a wide range of careers in the creative industries, such as imaging design and production, art and design studio, exhibition and curatorship, photography studio, etc. Graduates of this programme could further study in Hong Kong or overseas for postgraduate degrees.