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The Bachelor of Business Administration with Honours in Business Intelligence and Analytics is intended for students who wish to pursue careers in data management, business intelligence, data analyst, business analyst, etc. It aims to equip students with theoretical and practical knowledge and skills in data warehouse, big data management, business intelligence and business analytics technologies and techniques that are needed for enterprises to capitalize on all data resources to make better business decisions.
| Term | Course Code | Course Title | No. of Credits | 
|---|---|---|---|
| Autumn | BIA B350F | Applied Multivariate Analysis for Business | 5 | 
| Autumn | BIA B351F | Business Programming | 5 | 
| Autumn | BIA B358F |  Electronic Business Management | 5 | 
| Autumn | FIN B281F | Finance for Managers | 5 | 
| Spring | BUS B368F | Business Issues and Ethics | 5 | 
| Spring | BIA B353F | Database Management | 5 | 
| Spring | FIN B373F | Applied Econometrics and Financial
Forecasting | 5 | 
| Spring | MKT B362F | Marketing Research | 5 | 
| Term | Course Code | Course Title | No. of Credits | 
|---|---|---|---|
| Autumn | BUS B328F* | Investigating Entrepreneurial Opportunities | 10 | 
| Autumn | BIA B450F | Data Warehousing and Big Data Platform | 5 | 
| Autumn | BIA B451F | Decision Support and Simulation Systems | 5 | 
| Autumn | MGT B399F | Management Policy and Strategy | 5 | 
| Spring | BUS B328F* | 	Investigating Entrepreneurial Opportunities | 10 | 
| Spring | BIA B452F | Business Intelligence and Big Data
Analytics | 5 | 
| Spring | BIA B453F | Social Media and Mobile Business
Applications | 5 | 
| Spring | One Business Elective Course | 5 | 
It is compulsory for students to complete the Global Immersion Programme (BUS B083F, and BUS B084F).
* Courses carry-over from Autumn Term
^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.
Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.
For senior year entry students, UG-GIP comprises two non-credit bearing courses: BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.
*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Lee Shau Kee School of Business and Administration cares about the all-round development and career preparation of our students. From various co-curricular and extracurricular activities, to internship and training opportunities, students are able to live an exciting campus life while preparing for a meaningful career in the future. Click here to learn more.
2768 6940
ba_admissions@hkmu.edu.hk