Bachelor of Business Administration with Honours in Digital Business

OPEN FOR

JUPAS

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Non-JUPAS
(Local)

Mainland
(NCEE)

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Direct Admission
(Non-Local)

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Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Direct Admission (Non-Local)

Non-JUPAS (Local) / Direct Admission (Non-Local)

Year 1 Entry :

Senior Year Entry :

•Language: English

Lee Shau Kee School of Business and Administration

OPEN FOR

JUPAS

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- Year 1 Entry

Non-JUPAS
(Local)

- Year 1 Entry

- Senior Year Entry

Mainland
(NCEE)

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- Year 1 Entry

Overseas

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- Year 1 Entry

- Senior Year Entry

Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Overseas

Non-JUPAS (Local) / Overseas

Year 1 Entry : JS9261

Year 1 Entry : BBAHDBJ1

Senior Year Entry : BBAHDBJS

•Language: English •Subsidy: NMTSS (Local)

Introduction

The programme is designed to provide high quality education in various aspects of digital business for those who wish to pursue their careers as an analyst, specialist or manager in digital business environment. It aims to equip students with the knowledge and skills to support transformation and strategic initiatives for enterprise’s digital and online presence. Students will also gain practical exposure through intensive industry placement or in-house consultancy projects in their final year of study for enhancement of overall competence and employability.

Admission Requirements and Application

Choose your admission route to see specific requirements and submit application:

Non-JUPAS (Local)

Direct (Non-local)

Career Prospects

Under the digital reshaping of local and regional economies, many companies have adopted or planned to adopt digital business strategies. Graduates can seek employment in diversified business functions, such as digital project management, digital transformation, business analysis, digital marketing, customer relationship management, social media analysis, search engine optimization, digital product design, and financial technology, all of which are demanded in nearly all industries.’

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Professional Management in Digital Business, Master of Business Administration or other master degree in business-related areas such as accounting, finance, human resources management, corporate governance, etc.

Year 1 Entry
Senior Year Entry

General Structure

The programme has 160 credits. Students must successfully complete the following requirements within these 160 credits:

70 credits of core courses;
15 credits of prescribed courses;
65 credits of concentration courses; and
10 credits of purpose-designed General Education (GE) courses.

Courses to be taken from Year 1 to Year 4

Programme Structure

Year 1 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B200F*	Integrated Business Foundation	30
Autumn	Autumn		A purpose-designed general education course#	5
Spring	BUS B200F*	Integrated Business Foundation	30
Spring	Spring		A purpose-designed general education course#	5

Year 2 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B220F*	Integrated Business Functions	30
Autumn	Autumn	DB B247F	Digital Economy and Future of Work	5
Spring	BUS B220F*	Integrated Business Functions	30
Spring	Spring	FIN B281F	Finance for Managers	5

Year 3 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B368F	Business Issues and Ethics	5
	Autumn	DB B327F	Digital Transformation	5
		Autumn	DB B347F	Digital Marketing	5
			Autumn	FINT B338F	E-payment Systems, Cryptocurriencies and Cyber Security	5
Spring				BIA B452F	Business Intelligence and Big Data Analytics	5
	Spring			BIA B453F	Social Media and Mobile Business Applications	5
		Spring		DB B374F	Consumer Lifestyle and User Experiences	5
			Spring	SPM B356F	eSports Ecosystem	5

Year 4 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Autumn	BUS B398F*	Work-based Learning Project	20
		Autumn	MGT B398F	Business Strategy	5
Spring			BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Spring		BUS B398F*	Work-based Learning Project	20
		Spring	DB B474F	Supply Chain and e-Logistics Management	5

Remarks

It is compulsory for students to complete the Global Immersion Programme (BUS B081F, BUS B082F, BUS B083F, and BUS B084F).

* Courses carry-over from the Autumn Term

^# Purpose-Designed General Education Courses:
Students should take General Education courses from fields of study which are different from those of their programmes.

Programme Structure

Year 3 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B368F	Business Issues and Ethics	5
	Autumn	DB B247F	Digital Economy and Future of Work	5
		Autumn	DB B327F	Digital Transformation	5
			Autumn	DB B347F	Digital Marketing	5
				Autumn	FINT B338F	E-payment Systems, Cryptocurrencies and Cyber Security	5
Spring					BIA B452F	Business Intelligence and Big Data Analytics	5
	Spring				BIA B453F	Social Media and Mobile Business Applications	5
		Spring			DB B374F	Consumer Lifestyle and User Experiences	5
			Spring		SPM B356F	eSports Ecosystem	5

Year 4 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Autumn	BUS B398F*	Work-based Learning Project	20
		Autumn	MGT B398F	Business Strategy	5
Spring			BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Spring		BUS B398F*	Work-based Learning Project	20
		Spring	DB B474F	Supply Chain and e-Logistics Management	5

Remarks

It is compulsory for students to complete the Global Immersion Programme (BUS B083F, and BUS B084F).

* Course carry-over from Autumn Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

For senior year entry students, UG-GIP comprises two non-credit bearing courses: BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.