Bachelor of Business Administration with Honours in Global Marketing and Supply Chain Management

OPEN FOR

JUPAS

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Non-JUPAS
(Local)

Mainland
(NCEE)

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Direct Admission
(Non-Local)

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Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Direct Admission (Non-Local)

Non-JUPAS (Local) / Direct Admission (Non-Local)

Year 1 Entry :

Senior Year Entry :

•Language: English

Lee Shau Kee School of Business and Administration

OPEN FOR

JUPAS

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- Year 1 Entry

Non-JUPAS
(Local)

- Year 1 Entry

- Senior Year Entry

Mainland
(NCEE)

space...

- Year 1 Entry

Overseas

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- Year 1 Entry

- Senior Year Entry

Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Overseas

Non-JUPAS (Local) / Overseas

Year 1 Entry : JSSU97

Year 1 Entry : BBAHGMSMJ1

Senior Year Entry : BBAHGMSMJS

•Language: English •Subsidy: SSSDP & NMTSS(Local)

Introduction

The programme aims to provide students with both theoretical knowledge and practical skills in key aspects of global marketing and supply chain management. Students would acquire fundamental knowledge on the principles of logistics operations, while gaining an in-depth understanding of the role of supply chain management in the marketing strategy of multinational operations.

The programme is suitable for those who wish to pursue a career as an analyst, manager or specialist in such departments as transportation, logistics, purchasing/procurement, warehousing and international trade.

Admission Requirements and Application

Choose your admission route to see specific requirements and submit application:

JUPAS

Non-JUPAS (Local)

Mainland (NCEE)

Direct (Non-local)

The Chartered Institute of Logistics and Transport in Hong Kong (CILTHK)

BBA (Hons) in Global Marketing and Supply Chain Management receives a full accreditation from CILT. This status is granted to institution whose degree programme fully meets the education requirements for Chartered Membership of the Chartered Institute of Logistics and Transport (CMILT). The students studying in this programme have got the exemption status for membership of the Institute.

Please refer to the CILT website for latest information.

Hong Kong Logistics Association (HKLA)

Graduates of BBA (Hons) in Global Marketing and Supply Chain Management have been academically qualified as members of Hong Kong Logistics Association (HKLA). Students studying in this programme have got the exemption status to join as a student member and can upgrade to full member with appropriate working experience after graduation.

Please refer to the HKLA website for latest information.

The Institute of Purchasing & Supply of Hong Kong (IPSHK)

BBA (Hons) in Global Marketing and Supply Chain Management programme receives a full accreditation from The Institute of Purchasing & Supply of Hong Kong (IPSHK). This status is granted to institution whose degree programme fully meets the education requirements for full membership of IPSHK. Student studying in this programme have got the exemption status to join as a Student Member and upgrade to full member with appropriate working experience after graduation.

Please refer to the IPSHK website for latest information.

Career Prospects

Graduates can find work in a wide range of career options in marketing and supply chain management.

Graduates will be able to pursue the following careers:

Supply Chain Manager
Logistics Manager
Sourcing or Procurement Manager
Demand Planning Manager
International Transportation Manager
Analyst etc.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master’s degree related to International Shipping, Logistics and Global Supply Chain Management or other master’s degrees in business-related areas.

Year 1 Entry
Year 2 Entry
Year 3 Entry

General Structure

Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In the era of globalisation, business opportunities are inevitably increasing around the world. The School is committed to preparing students for new challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory for full-time students.

Programme Structure

Year 1 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 2000BEF*	Integrated Business Foundation	24
Autumn	Autumn		General Education course #	3
Spring	Autumn	BUS 2000BEF*	Integrated Business Foundation	24
Spring	Spring		General Education course #	3

Year 2 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 2020BEF*	Integrated Business Functions	24
	Autumn	UNI 1002ABW	University Core Values	2
	Autumn	Autumn	UNI 1012ABW	Social Responsibilities	1
Spring	BUS 2020BEF*	Autumn	Integrated Business Functions	24
Spring	Spring	UNI 2002BEW	Effective Communication and Teamwork	3

Year 3 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4088BEF	Business Sustainability: Theory and Practice	3
	Autumn	IB 4061BEF	International Marketing	3
		Autumn	SCM 3072BEF	Operations Management	3
			Autumn		One Marketing/Supply Chain Management Concentration Elective	3
				Autumn		One Business Elective	3
Spring	BUS 3068BEF				Business Issues and Ethics	3
	Spring	SCM 3071BEF			Logistics Management	3
		Spring	SCM 3073BEF		Operations Analytics for Decision Making	3
			Spring	UNI 3002BEW	Entrepreneurial Mindset and Leadership for Sustainability	3
				Spring		One Business Elective	3

Year 4 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Autumn	SCM 4071BEF	Integrated Supply Chain Management	3
		Autumn		Two Marketing/Supply Chain Management Concentration Electives	6
			Autumn		One Business Elective	3
Spring				BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Spring			MGT 4098BEF	Business Strategy	3
		Spring		SCM 4072BEF	Sustainable Supply Chain Management	3
			Spring		Two Business Electives	6

Remarks

It is compulsory for students to complete the Global Immersion Programme.

* Course carry-over from Autumn Term

^# General Education course:
Students should take General Education courses from fields of study which are different from those of their programmes.

Programme Structure

Year 2 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B220F*	Integrated Business Functions	30
Autumn	Autumn		A purpose-designed general education course#	5
Spring	Autumn	BUS B220F*	Integrated Business Functions	30
Spring	Spring		A purpose-designed general education course#	5

Year 3 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	FIN B281F	Finance for Managers	5
	Autumn	BIA B350F	Applied Multivariate Analysis for Business	5
		Autumn	MKT B365F	Services Marketing	5
			Autumn	SCM B372F	Operations Management: Concepts and Applications	5
Spring				BUS B368F	Business Issues and Ethics	5
	Spring			MGT B398F	Business Strategy	5
		Spring		SCM B371F	Logistics	5
			Spring	SCM B373F	Operations Management: Tools, Models and Analytical Approaches	5

Year 4 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Autumn	BIA B358F	Electronic Business Management	5
		Autumn	IB B461F	International Marketing	5
			Autumn	SCM B471F	Supply Chain Management I	5
Spring				BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Spring			BIA B452F	Business Intelligence and Big Data Analytics	5
		Spring		MKT B462F	Strategic Marketing	5
			Spring	SCM B472F	Supply Chain Management II	5

Remarks

It is compulsory for students to complete the Global Immersion Programme (BUS B082F, BUS B083F, and BUS B084F).

* Courses carry-over from Autumn Term

Programme Structure

Year 3 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	MKT B250F	Introduction to Marketing	5
	Autumn	BIA B350F	Applied Multivariate Analysis for Business	5
		Autumn	MKT B365F	Services Marketing	5
			Autumn	SCM B372F	Operations Management: Concepts and Applications	5
Spring				BUS B368F	Business Issues and Ethics	5
	Spring			MGT B398F	Business Strategy	5
		Spring		SCM B371F	Logistics	5
			Spring	SCM B373F	Operations Management: Tools, Models and Analytical Approaches	5

Year 4 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Autumn	BIA B358F	Electronic Business Management	5
		Autumn	IB B461F	International Marketing	5
			Autumn	SCM B471F	Supply Chain Management I	5
Spring				BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Spring			BIA B452F	Business Intelligence and Big Data Analytics	5
		Spring		MKT B462F	Strategic Marketing	5
			Spring	SCM B472F	Supply Chain Management II	5

Remarks

It is compulsory for students to complete the Global Immersion Programme (BUS B083F, and BUS B084F).

* Courses carry-over from Autumn Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instil in students a deeper understanding of a foreign culture and its society and environment and expose students to a broader overview and understanding of international business and tourism management.

UG-GIP comprises four non-credit-bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.