Bachelor of Business Administration with Honours in International Hospitality and Attractions Management

OPEN FOR

JUPAS

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Non-JUPAS
(Local)

Mainland
(NCEE)

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Direct Admission
(Non-Local)

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Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Direct Admission (Non-Local)

Non-JUPAS (Local) / Direct Admission (Non-Local)

Year 1 Entry :

Senior Year Entry :

•Language: English

Lee Shau Kee School of Business and Administration

OPEN FOR

JUPAS

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- Year 1 Entry

Non-JUPAS
(Local)

- Year 1 Entry

- Senior Year Entry

Mainland
(NCEE)

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- Year 1 Entry

Overseas

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- Year 1 Entry

- Senior Year Entry

Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Overseas

Non-JUPAS (Local) / Overseas

Year 1 Entry : JSSU90

Year 1 Entry : BIHAMHJ1

Senior Year Entry : BIHAMHJS

•Language: English •Subsidy: SSSDP & NMTSS(Local)

Introduction

Much of Hong Kong’s charm lies in the unique local culture and diverse travel experiences. From world-class attractions to mega events and international-level exhibitions, Hong Kong has been an ideal destination for business and leisure tourists. This programme aims to explore together with the students the unique experience that the various sectors of the hospitality industry can offer. The integration of hospitality and business courses will cultivate a strong commercial acumen in our students, facilitate cross-functional versatility and boost their professional agility. Students can expect to develop a comprehensive understanding of the management issues in the industries of hotel, attractions and tourism, locally and internationally.

Admission Requirements and Application

Choose your admission route to see specific requirements and submit application:

JUPAS

Non-JUPAS (Local)

Mainland (NCEE)

Direct (Non-local)

Career Prospects

Graduates can develop their career in different hospitality sectors in Hong Kong and beyond. They can choose to start their career in hotels, attractions or event sectors. They can also apply their knowledge and skills in other related sectors such as marketing, human resources management, customer relations, sales and business development, facilities management and food service management.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a hospitality-related master’s degree, a Master of Business Administration or other master’s degrees in business-related areas.

Year 1 Entry
Senior Year Entry^#

General Structure

Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.

Programme Structure

Year 1 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 2000BEF*	Integrated Business Foundation	24
	Autumn	UNI 1012ABW	Social Responsibilities	1
	Autumn		General Education course #	3
Spring	BUS 2000BEF*	Integrated Business Foundation	24
Spring	Spring	UNI 1002ABW	University Core Values	2

Year 2 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 2020BEF*	Integrated Business Functions	24
Autumn	Autumn		General Education course #	3
Spring	BUS 2020BEF*	Integrated Business Functions	24
Spring	Spring	UNI 2002BEW	Effective Communication and Teamwork	3

Internship Route

Year 3 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 3068BEF	Business Issues and Ethics	3
	Autumn	HPM 3009BEF	Theme Park Management	3
		Autumn	TRM 3013BEF	Customer Experience Management in Tourism and Hospitality	3
			Autumn	UNI 3002BEW	Entrepreneurial Mindset and Leadership for Sustainability	3
				Autumn		One Business Elective	3
Spring	HPM 3002BEF				Internship in Hospitality	15

Year 4 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Autumn	HPM 4001BEF	Revenue Management for Hospitality Industry	3
		Autumn	HPM 4005BEF	Event Management	3
			Autumn	HPM 4008BEF	Advanced Hotel Management	3
				Autumn		One Business Elective	3
Spring					BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Spring				BUS 4088BEF	Business Sustainability: Theory and Practice	3
		Spring			MGT 4098BEF	Business Strategy	3
			Spring			One Hospitality Concentration Elective	3
				Spring		One Business Elective	3

Applied Learning Project Route

Year 3 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	HPM 3009BEF	Theme Park Management	3
	Autumn	TRM 3013BEF	Customer Experience Management in Tourism and Hospitality	3
		Autumn	UNI 3002BEW	Entrepreneurial Mindset and Leadership for Sustainability	3
			Autumn		One Hospitality Concentration Elective	3
				Autumn		One Business Elective	3
Spring	BUS 3068BEF				Business Issues and Ethics	3
	Spring				Two Hospitality Concentration Electives	6
		Spring			Two Business Electives	6

Year 4 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Autumn	HPM 4001BEF	Revenue Management for Hospitality Industry	3
		Autumn	HPM 4005BEF	Event Management	3
			Autumn	HPM 4008BEF	Advanced Hotel Management	3
				Autumn	MGT 4098BEF	Business Strategy	3
Spring					BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Spring				BUS 4088BEF	Business Sustainability: Theory and Practice	3
		Spring			HPM 4098BEF	Applied Learning Project for Hospitality	9

Remarks

It is compulsory for students to complete the Global Immersion Programme.

* Course carry-over from Autumn Term

^# General Education course:
Students should take General Education courses from fields of study which are different from those of their programmes.

General Structure

Students pursuing this programme are required to successfully complete at least 63 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

Programme Structure

Core Courses

Course Code	Course Title	No. of Credit-units
BUS 3068BEF	Business Issues and Ethics	3
BUS 4028BEF	Investigating Entrepreneurial Opportunities	6
BUS 4088BEF	Business Sustainability: Theory and Practice	3
MGT 4098BEF	Business Strategy	3

Concentration Core Courses

Course Code	Course Title	No. of Credit-units
HPM 3009BEF	Theme Park Management	3
HPM 4001BEF	Revenue Management for Hospitality Industry	3
HPM 4005BEF	Event Management	3
HPM 4008BEF	Advanced Hotel Management	3
TRM 3013BEF	Customer Experience Management in Tourism and Hospitality	3

Concentration Elective Courses

		No. of Credit-units
Concentration Elective Courses		18

Business Elective Courses

		No. of Credit-units
Business Elective Courses		6

University Core Courses

Course Code	Course Title	No. of Credit-units
UNI 1002ABW	University Core Values	2
UNI 1012ABW	Social Responsibilities	1
UNI 2002BEW	Effective Communication and Teamwork	3
UNI 3002BEW	Entrepreneurial Mindset and Leadership for Sustainability	3

GIP Courses

Course Code	Course Title	No. of Credit-units
GIP 300BEF	Global Immersion Programme (Undergraduate Year 3)	0
GIP 400BEF	Global Immersion Programme (Undergraduate Year 4)	0

Remarks

^# Students may be required to complete a bridging programme which consists of selected 1000- and/or 2000- level course(s) and/or a summer bridging course.

Year 1 Entry
Senior Year Entry

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

For senior year entry students, UG-GIP comprises two non-credit-unit bearing courses: GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.