Bachelor of Business Administration with Honours in Marketing

OPEN FOR

JUPAS

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Non-JUPAS
(Local)

Mainland
(NCEE)

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Direct Admission
(Non-Local)

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Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Direct Admission (Non-Local)

Non-JUPAS (Local) / Direct Admission (Non-Local)

Year 1 Entry :

Senior Year Entry :

•Language: English

Lee Shau Kee School of Business and Administration

OPEN FOR

Non-JUPAS
(Local)

- Senior Year Entry

Mainland
(NCEE)

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- Senior Year Entry

Overseas

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- Senior Year Entry

Programme Code

Non-JUPAS (Local) / Mainland (NCEE) / Overseas

Senior Year Entry : BBAMKTFS

•Language: English •Subsidy: NMTSS (Local)

Introduction

The programme prepares students for careers in marketing communications and management, advertising, and public relations. Beyond traditional marketing knowledge, the programme will also look into local and international trends in digital marketing, including the applications of artificial intelligence and big data in e-retailing and marketing research and analytics. Graduates would be equipped with the professional knowledge and training necessary to make strategic and effective marketing decisions in the fast-changing business world.

Admission Requirements and Application

Choose your admission route to see specific requirements and submit application:

JUPAS

Non-JUPAS (Local)

Mainland (NCEE)

Direct (Non-local)

Career Prospects

Graduates can seek employment as a marketing assistant, public relations specialist, brand manager, social media manager, event manager, and more.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master’s degrees in Marketing or other business-related areas.

Year 1 Entry
Senior Year Entry

General Structure

Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In the era of globalisation, business opportunities are inevitably increasing around the world. The School is committed to preparing students for new challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory for full-time students.

Programme Structure

Year 1 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 2000BEF*	Integrated Business Foundation	24
Autumn	Autumn		General Education course #	3
Spring		BUS 2000BEF*	Integrated Business Foundation	24
Spring		Spring		General Education course #	3

Year 2 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 2020BEF*	Integrated Business Functions	24
	Autumn	UNI 1002ABW	University Core Values	2
		Autumn	UNI 1012ABW	Social Responsibilities	1
Spring			BUS 2020BEF*	Integrated Business Functions	24
Spring			Spring	UNI 2002BEW	Effective Communication and Teamwork	3

Year 3 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4088BEF	Business Sustainability: Theory and Practice	3
	Autumn	DB 3047BEF	Digital Marketing	3
		Autumn	MKT 3062BEF	Marketing Research and Analytics	3
			Autumn	MKT 3066BEF	Marketing Communications	3
				Autumn		One Business Elective	3
Spring	BUS 3068BEF				Business Issues and Ethics	3
	Spring	MKT 3063BEF			Consumer Behaviour	3
		Spring	MKT 4077BEF		Brand Management	3
			Spring	UNI 3002BEW	Entrepreneurial Mindset and Leadership for Sustainability	3
				Spring		One Business Elective	3

Year 4 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Autumn	MKT 4062BEF	Strategic Marketing	3
		Autumn	MKT 4063BEF	e-Retailing	3
			Autumn		One Marketing Concentration Elective	3
				Autumn		One Business Elective	3
Spring	BUS 4028BEF*				Investigating Entrepreneurial Opportunities	6
	Spring	MGT 4098BEF			Business Strategy	3
		Spring			One Marketing Concentration Elective	3
			Spring		Two Business Electives	6

Internship Route

Year 3 Courses

If students pick BUS 3098BEF (say, in Year 3 Summer), the study plan in Year 3 and Year 4 will be as follows, whilst the study plan in Year 1 and Year 2 will remain unchanged:

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4088BEF	Business Sustainability: Theory and Practice	3
	Autumn	DB 3047BEF	Digital Marketing	3
		Autumn	MKT 3062BEF	Marketing Research and Analytics	3
			Autumn	MKT 3066BEF	Marketing Communications	3
				Autumn		One Business Elective	3
Spring	BUS 3068BEF				Business Issues and Ethics	3
	Spring	MKT 3063BEF			Consumer Behaviour	3
		Spring	MKT 4077BEF		Brand Management	3
			Spring	BUS 3900BEF	Entrepreneurial Mindset and Leadership	3
				Spring		One Business Elective	3
Summer	BUS 3098BEF				Business Internship	6

Year 4 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Autumn	MKT 4062BEF	Strategic Marketing	3
		Autumn	MKT 4063BEF	e-Retailing	3
			Autumn		One Business Elective	3
Spring				BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Spring			MGT 4098BEF	Business Strategy	3
		Spring			Two Business Electives	6

Remarks

It is compulsory for students to complete the Global Immersion Programme.

* Course carry-over from Autumn Term

^# General Education course:
Students should take General Education courses from fields of study which are different from those of their programmes.

Programme Structure

Year 3 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	MKT B250F	Introduction to Marketing	5
	Autumn	MKT B365F	Services Marketing	5
		Autumn	MKT B366F	Marketing Communications	5
			Autumn	IB B461F	International Marketing	5
Spring				MKT B362F	Marketing Research	5
	Spring			MKT B363F	Consumer Behaviour	5
		Spring		MGT B398F	Business Strategy	5
			Spring	MKT B462F	Strategic Marketing	5

Remarks

It is compulsory for students to complete the Global Immersion Programme (BUS B086F).

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instil in students a deeper understanding of a foreign culture and its society and environment and expose students to a broader overview and understanding of international business and tourism management.

UG-GIP comprises four non-credit-bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.