Bachelor of Business Administration with Honours in Sports and eSports Management

Career Prospects

Graduates can seek employment in both traditional sports and eSports industries. Organisations in the traditional sports industry that are looking to employ graduates with this qualification include national sports associations, non-government organisations, government departments, etc. A growing number of job openings can also be found in eSports organisations that participate in professional leagues, organise competitions, create livestream events, distribute their content on streaming platforms and/or provide advertising opportunities for other businesses.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master’s degrees in business- or sport-related areas.

Year 1 Entry
Senior Year Entry^#

General Structure

Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.

Programme Structure

Year 1 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 2000BEF*	Integrated Business Foundation	24
	Autumn	UNI 1012ABW	Social Responsibilities	1
	Autumn		General Education course #	3
Spring	BUS 2000BEF*	Integrated Business Foundation	24
Spring	Spring	UNI 1002ABW	University Core Values	2

Year 2 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 2020BEF*	Integrated Business Functions	24
Autumn	Autumn		General Education course #	3
Spring	BUS 2020BEF*	Integrated Business Functions	24
Spring	Spring	UNI 2002BEW	Effective Communication and Teamwork	3

Year 3 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	SPM 3056BEF+	eSports Ecosystem	3
	Autumn	SPM 3057BEF	eSports Business Planning	3
		Autumn	SPM 3058BEF	Game Design and Publishing	3
			Autumn	UNI 3002BEW	Entrepreneurial Mindset and Leadership for Sustainability	3
				Autumn		One eSports Concentration Elective	3
Spring	BUS 3068BEF				Business Issues and Ethics	3
	Spring	BUS 4088BEF			Business Sustainability: Theory and Practice	3
		Spring	SPM 3059BEF		eSports Broadcasting and Hosting	3
			Spring		One eSports Concentration Elective	3
				Spring		One Business Elective	3

Option A

Year 4 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Autumn	SPM 4036BEF	Sports Coaching	3
		Autumn	SPM 4098BEF	Applied Learning Project for Sports	9
Spring			BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Spring		MGT 4098BEF	Business Strategy	3
		Spring	SPM 4037BEF	Psychosocial Aspects of Athletic Development	3
			Spring		One eSports Concentration Elective	3
	Spring				One Business Elective	3

Option B

Year 4 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Autumn	SPM 4036BEF	Sports Coaching	3
		Autumn		One eSports Concentration Elective	3
			Autumn		One Business Elective	3
Spring	BUS 4028BEF*			Investigating Entrepreneurial Opportunities	6
	Spring	MGT 4098BEF		Business Strategy	3
		Spring	SPM 4037BEF	Psychosocial Aspects of Athletic Development	3
			Spring	SPM 4098BEF	Applied Learning Project for Sports	9

Remarks

It is compulsory for students to complete the Global Immersion Programme.

* Course carry-over from Autumn Term

^# General Education course:
Students should take General Education courses from fields of study which are different from those of their programmes.

+ Students who completed this course are eligible for the application of the Esports Industry Facilitation Scheme, organised by Cyberport.

For details of the scholarship, please visit Cyberport’s website.

General Structure

Students pursuing this programme are required to successfully complete at least 63 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In order to prepare students for the challenges in the international business environment, the Global Immersion Programme is incorporated in the study programme to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory.

Programme Structure

Core Courses

Course Code	Course Title	No. of Credit-units
BUS 3068BEF	Business Issues and Ethics	3
BUS 4028BEF	Investigating Entrepreneurial Opportunities	6
BUS 4088BEF	Business Sustainability: Theory and Practice	3
MGT 4098BEF	Business Strategy	3

Concentration Core Courses

Course Code	Course Title	No. of Credit-units
SPM 3056BEF	eSports Ecosystem	3
SPM 3057BEF	eSports Business Planning	3
SPM 3058BEF	Game Design and Publishing	3
SPM 3059BEF	eSports Broadcasting and Hosting	3
SPM 4036BEF	Sports Coaching	3
SPM 4037BEF	Psychosocial Aspects of Athletic Development	3
SPM 4098BEF	Applied Learning Project for Sports	9

Concentration Elective Courses

		No. of Credit-units
Concentration Elective Courses		9

Business Elective Course

		No. of Credit-units
Business Elective Course		3

University Core Courses

Course Code	Course Title	No. of Credit-units
UNI 1002ABW	University Core Values	2
UNI 1012ABW	Social Responsibilities	1
UNI 2002BEW	Effective Communication and Teamwork	3
UNI 3002BEW	Entrepreneurial Mindset and Leadership for Sustainability	3

GIP Courses

Course Code	Course Title	No. of Credit-units
GIP 300BEF	Global Immersion Programme (Undergraduate Year 3)	0
GIP 400BEF	Global Immersion Programme (Undergraduate Year 4)	0

Remarks

^# Students may be required to complete a bridging programme which consists of selected 1000- and/or 2000- level course(s) and/or a summer bridging course.

Year 1 Entry
Senior Year Entry

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students' intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

UG-GIP comprises four non-credit bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

For senior year entry students, UG-GIP comprises two non-credit-unit bearing courses: GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

For senior year entry students, UG-GIP comprises two non-credit-unit bearing courses: GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.