Bachelor of Business Administration with Honours in Sports and eSports Management

OPEN FOR

JUPAS

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Non-JUPAS
(Local)

Mainland
(NCEE)

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Direct Admission
(Non-Local)

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Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Direct Admission (Non-Local)

Non-JUPAS (Local) / Direct Admission (Non-Local)

Year 1 Entry :

Senior Year Entry :

•Language: English

Lee Shau Kee School of Business and Administration

OPEN FOR

JUPAS

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- Year 1 Entry

Non-JUPAS
(Local)

- Year 1 Entry

- Senior Year Entry

Mainland
(NCEE)

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- Year 1 Entry

Overseas

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- Year 1 Entry

- Senior Year Entry

Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Overseas

Non-JUPAS (Local) / Overseas

Year 1 Entry : JS9294

Year 1 Entry : BBAHSEMJ1

Senior Year Entry : BBAHSEMJS

•Language: English •Subsidy: NMTSS (Local)

Introduction

The programme provides a broad-based education in the management of organisations, facilities, and events in traditional sports as well as the fast-growing eSports industry. Students will gain exposure to theoretical knowledge from multiple business disciplines, while gaining extensive hands-on experience through the programme’s Applied Learning Project.

Graduates of this programme would be able to demonstrate knowledge, skills and experience in athletic management as well as sports and eSports management. They would be able to produce practical management or marketing solutions for various organisations and operations related to sports and eSports.

Admission Requirements and Application

Choose your admission route to see specific requirements and submit application:

JUPAS

Non-JUPAS (Local)

Mainland (NCEE)

Direct (Non-local)

Career Prospects

Graduates can seek employment in both traditional sports and eSports industries. Organisations in the traditional sports industry that are looking to employ graduates with this qualification include national sports associations, non-government organisations, government departments, etc. A growing number of job openings can also be found in eSports organisations that participate in professional leagues, organise competitions, create livestream events, distribute their content on streaming platforms and/or provide advertising opportunities for other businesses.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Students may continue to study for a Master of Business Administration or other master’s degrees in business- or sport-related areas.

Year 1 Entry
Year 2 Entry
Year 3 Entry

General Structure

Students admitted to the programme through Year-1 Entry are required to successfully complete at least 120 credit-units of which at least 24 credit-units should be taken at 3000-level and another 24 credit-units at 4000-level.

In the era of globalisation, business opportunities are inevitably increasing around the world. The School is committed to preparing students for new challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, gain exposure to the language of global business, engage with international issues and eventually become empowered global citizens. This programme is compulsory for full-time students.

Programme Structure

Year 1 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 2000BEF*	Integrated Business Foundation	24
Autumn	Autumn		General Education course #	3
Spring	Autumn	BUS 2000BEF*	Integrated Business Foundation	24
Spring	Spring		General Education course #	3

Year 2 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 2020BEF*	Integrated Business Functions	24
	Autumn	UNI 1002ABW	University Core Values	2
	Autumn	Autumn	UNI 1012ABW	Social Responsibilities	1
Spring	BUS 2020BEF*	Autumn	Integrated Business Functions	24
	Spring	UNI 2002BEW	Effective Communication and Teamwork	3

Year 3 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4088BEF	Business Sustainability: Theory and Practice	3
	Autumn	SPM 3056BEF+	eSports Ecosystem	3
		Autumn	SPM 3057BEF	eSports Business Planning	3
			Autumn	SPM 3058BEF	Game Design and Publishing	3
				Autumn		One eSports Concentration Elective	3
Spring	BUS 3068BEF				Business Issues and Ethics	3
	Spring	SPM 3059BEF			eSports Broadcasting and Hosting	3
		Spring	SPM 4036BEF		Sports Coaching	3
			Spring		One eSports Concentration Elective	3
				Spring		One Business Elective	3

Option A

Year 4 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Autumn	SPM 4037BEF	Psychosocial Aspects of Athletic Development	3
		Autumn	SPM 4098BEF	Applied Learning Project for Sports	9
Spring			BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Spring		MGT 4098BEF	Business Strategy	3
		Spring	UNI 3002BEW	Entrepreneurial Mindset and Leadership for Sustainability	3
			Spring		One eSports Concentration Elective	3
	Spring				One Business Elective	3

Option B

Year 4 Courses

Term	Course Code	Course Title	No. of Credit-units
Autumn	BUS 4028BEF*	Investigating Entrepreneurial Opportunities	6
	Autumn	SPM 4037BEF	Psychosocial Aspects of Athletic Development	3
		Autumn		One eSports Concentration Elective	3
			Autumn		One Business Elective	3
Spring	BUS 4028BEF*			Investigating Entrepreneurial Opportunities	6
	Spring	MGT 4098BEF		Business Strategy	3
		Spring	SPM 4098BEF	Applied Learning Project for Sports	9
			Spring	UNI 3002BEW	Entrepreneurial Mindset and Leadership for Sustainability	3

Remarks

It is compulsory for students to complete the Global Immersion Programme.

* Course carry-over from Autumn Term

^# General Education course:
Students should take General Education courses from fields of study which are different from those of their programmes.

+ Students who completed this course are eligible for the application of the Esports Industry Facilitation Scheme, organised by Cyberport.

For details of the scholarship, please visit Cyberport’s website.

Programme Structure

Year 2 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B220F*	Integrated Business Functions	30
Autumn	Autumn		An elective course*	10
Spring	Autumn	BUS B220F*	Integrated Business Foundation	30
Spring	Spring		An elective course*	10

Year 3 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	MKT B250F	Introduction to Marketing	5
	Autumn	HPM B305F	Event Management	5
		Autumn	SPM B336F*	Introduction to Athletic Development	10
			Autumn	SPM B337F*	Special Issues in Athletic Development	10
Spring				MGT B398F	Business Strategy	5
	Spring			SPM B336F*	Introduction to Athletic Development	10
		Spring		SPM B337F*	Special Issues in Athletic Development	10
			Spring	SPM B356F	eSports Ecosystem	5

Year 4 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Autumn	BUS B398F*	Work-based Learning Project	20
		Autumn	SPM B357F	eSports Business Planning	5
Spring			BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Spring		BUS B398F*	Work-based Learning Project	20
		Spring	BUS B368F	Business Issues and Ethics	5

Remarks

It is compulsory for students to complete the Global Immersion Programme (BUS B082F, BUS B083F, and BUS B084F).

* Courses carry-over from Autumn Term

Programme Structure

Year 3 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	MKT B250F	Introduction to Marketing	5
	Autumn	HPM B305F	Event Management	5
		Autumn	SPM B336F*	Introduction to Athletic Development	10
			Autumn	SPM B337F*	Special Issues in Athletic Development	10
Spring				MGT B398F	Business Strategy	5
	Spring			SPM B336F*	Introduction to Athletic Development	10
		Spring		SPM B337F*	Special Issues in Athletic Development	10
			Spring	SPM B356F	eSports Ecosystem	5

Year 4 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Autumn	BUS B398F*	Work-based Learning Project	20
		Autumn	SPM B357F	eSports Business Planning	5
Spring			BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Spring		BUS B398F*	Work-based Learning Project	20
		Spring	BUS B368F	Business Issues and Ethics	5

Remarks

It is compulsory for students to complete the Global Immersion Programme (BUS B083F, and BUS B084F).

* Courses carry-over from Autumn Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instil in students a deeper understanding of a foreign culture and its society and environment and expose students to a broader overview and understanding of international business and tourism management.

UG-GIP comprises four non-credit-bearing courses: GIP 100BEF (Year 1), GIP 200BEF (Year 2), GIP 300BEF (Year 3)*, and GIP 400BEF (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*GIP 300BEF includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.