环球商业及市场学荣誉工商管理学士

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Lee Shau Kee School of Business and Administration

OPEN FOR

JUPAS

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Non-JUPAS
(Local)

Mainland
(NCEE)

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Overseas

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Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Overseas

Non-JUPAS (Local) / Overseas

Year 1 Entry :

Senior Year Entry :

•Language: English

Lee Shau Kee School of Business and Administration

OPEN FOR

JUPAS

space...

- Year 1 Entry

Non-JUPAS
(Local)

- Year 1 Entry

- Senior Year Entry

Mainland
(NCEE)

space...

- Year 1 Entry

Overseas

space...

- Year 1 Entry

- Senior Year Entry

Programme Code

JUPAS

Non-JUPAS (Local) / Mainland(NCEE) / Overseas

Non-JUPAS (Local) / Overseas

Year 1 Entry : JS9240

Year 1 Entry : BBAHGBMJ1

Senior Year Entry : BBAHGBMJS

•Language: English •Subsidy: NMTSS (Local)

Introduction

The programme is designed to provide quality education in theoretical and practical knowledge and skills in various aspects of marketing and global business so as to facilitate graduates to pursue a career in marketing, international trade and/or with multinational corporations.

A unique feature of this and other BBA programmes is the pioneering undergraduate global immersion programmes (UG-GIP), which is designed to support B&A students in developing their potential in the internationalized environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

Admission Requirements and Application

Choose your admission route to see specific requirements and submit application:

JUPAS

Non-JUPAS (Local)

Mainland (NCEE)

Overseas

Career Prospects

Graduates can seek employment in various for profit and not-for profit organisations as entry level professionals and managers.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Some students will continue to study for a Master of Business Administration or other master’s degrees in business-related areas such as accounting, human resource management, corporate governance or electronic commerce.

Year 1 Entry
Senior Year Entry

Career Prospects

Equipped with key skills such as cultural awareness, language proficiency, and adaptability for success in a globalised marketplace, graduates can choose from diverse career paths, including but not limited to entry-level roles in international marketing, international business development, supply chain and logistics, human resources management and integrated retail and marketing.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Some students will continue to study for a Master of Business Administration or other master's degrees in business-related areas such as accounting, human resource management, corporate governance or electronic commerce.

Career Prospects

Graduates can seek employment in various for profit and not-for profit organisations as entry level professionals and managers.

Further Studies

Opportunities are available for the graduates of this programme to pursue postgraduate studies in Hong Kong and abroad. Some students will continue to study for a Master of Business Administration or other master's degrees in business-related areas such as accounting, human resource management, corporate governance or electronic commerce.

Year 1 Entry
Year 2 Entry
Year 3 Entry

General Structure

During the four years of study, students will need to complete 160 credits of courses, comprising 85 credits of core courses, 50 credits prescribed concentration courses; 5 credits business elective and 20 credits from Purpose-Designed General Education Courses from fields of study which are different from those of their programmes.

In the era of globalization, business opportunities are inevitably increasing around the world. The School is committed to preparing students for the challenges in the international business environment. In view of this, a Global Immersion Programme will be held to provide students with opportunities to study and travel abroad, be exposed to the language of global business, engage with global issues and eventually become empowered global citizens. This programme is compulsory.

Programme Structure

Year 1 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B200F*	Integrated Business Foundation	30
Autumn	Autumn		A purpose-designed general education course#	5
Spring	Autumn	BUS B200F*	Integrated Business Foundation	30
Spring	Spring		A purpose-designed general education course#	5

Year 2 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B220F*	Integrated Business Functions	30
Autumn	Autumn		A purpose-designed general education course#	5
Spring	Autumn	BUS B220F*	Integrated Business Functions	30
Spring	Spring		A purpose-designed general education course#	5

Year 3 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	FIN B281F	Finance for Managers	5
	Autumn	IB B391F	International Business Environment	5
		Autumn	MKT B365F	Services Marketing	5
			Autumn	MKT B366F	Marketing Communications	5
Spring				BUS B368F	Business Issues and Ethics	5
	Spring			IB B392F	Managing International Business	5
		Spring		MKT B362F	Marketing Research	5
			Spring	MKT B363F	Consumer Behaviour	5

Year 4 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Autumn	IB B396F	Asia Pacific Issues in Management	5
		Autumn	IB B461F	International Marketing	5
			Autumn	MGT B398F	Business Strategy	5
Spring				BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Spring			IB B397F	Global Issues in Management	5
		Spring		MKT B377F	Brand Management	5
			Spring		One Business Elective Course	5

Remarks

It is compulsory for students to complete the Global Immersion Programme (BUS B081F, BUS B082F, BUS B083F, and BUS B084F).

* Courses carry-over from the Autumn Term

^# Purpose-Designed General Education Courses:

Students should take General Education courses from fields of study which are different from those of their programmes.

Year 2 Entry

Students pursuing this programme must successfully complete 80 credits of courses.

Programme Structure

Year 2 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B220F*	Integrated Business Functions	30
Autumn	Autumn		A purpose-designed general education course#	5
Spring	Autumn	BUS B220F*	Integrated Business Functions	30
Spring	Spring		A purpose-designed general education course#	5

Year 3 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	FIN B281F	Finance for Managers	5
	Autumn	IB B391F	International Business Environment	5
		Autumn	MKT B365F	Services Marketing	5
			Autumn	MKT B366F	Marketing Communications	5
Spring				BUS B368F	Business Issues and Ethics	5
	Spring			IB B392F	Managing International Business	5
		Spring		MKT B362F	Marketing Research	5
			Spring	MKT B363F	Consumer Behaviour	5

Year 4 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Autumn	IB B396F	Asia Pacific Issues in Management	5
		Autumn	IB B461F	International Marketing	5
			Autumn	MGT B398F	Business Strategy	5
Spring				BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Spring			IB B397F	Global Issues in Management	5
		Spring		MKT B377F	Brand Management	5
			Spring		One Business Elective Course	5

Remarks

It is compulsory for students to complete the Global Immersion Programme (BUS B082F, BUS B083F, and BUS B084F).

* Course carry-over from Autumn Term

Programme Structure

Year 3 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	IB B391F	International Business Environment	5
	Autumn	MKT B250F	Introduction to Marketing	5
		Autumn	MKT B365F	Services Marketing	5
			Autumn	MKT B366F	Marketing Communications	5
Spring				BUS B368F	Business Issues and Ethics	5
	Spring			IB B392F	Managing International Business	5
		Spring		MKT B362F	Marketing Research	5
			Spring	MKT B363F	Consumer Behaviour	5

Year 4 Courses

Term	Course Code	Course Title	No. of Credits
Autumn	BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Autumn	IB B396F	Asia Pacific Issues in Management	5
		Autumn	IB B461F	International Marketing	5
			Autumn	MGT B398F	Business Strategy	5
Spring				BUS B328F*	Investigating Entrepreneurial Opportunities	10
	Spring			IB B397F	Global Issues in Management	5
		Spring		MKT B377F	Brand Management	5
			Spring		One Business Elective Course	5

Remarks

It is compulsory for students to complete the Global Immersion Programme (BUS B083F, and BUS B084F).

* Course carry-over from Autumn Term

^ Students may be required to complete a bridging programme which consists of selected foundation and/or middle level course(s) and/or a Summer bridging course.

Being able to work effectively with foreigners and foreign organisations has become a very important contributor to career success in the internationalised economy. The Undergraduate Global Immersion Programme (UG-GIP) is designed to support B&A students in developing their potential in the internationalised environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.

For senior year entry students, UG-GIP comprises two non-credit bearing courses: BUS B083F (Year 3)*, and BUS B084F (Year 4). These courses are designed to enhance students’ intercultural awareness and communication skills and help students to develop a global mindset. Details can be found here.

*BUS B083F includes a study tour. Students are responsible for incidental expenses such as airfare and accommodation.