The Bachelor of International Hospitality and Attractions Management with Honours is designed to provide quality education in theoretical and practical knowledge and skills in various aspects of hospitality and attractions management for those who wish to pursue or further advance their careers at managerial level in the hospitality industry. 

The programme helps students acquire knowledge and skills up to professional level strengthening their knowledge of general management in hotel, attractions and tourism areas, nurturing and providing various opportunities to sharpen their creative thinking, problem-solving techniques, and other generic skills. It develops in students sound professional knowledge in various disciplines of management studies and managerial thinking, which are deemed necessary for their intellectual and social well-being and, more importantly, for excelling in a supervisory position in the hospitality industry.

A unique feature of this and other BBA programmes is the pioneering undergraduate global immersion programmes (UG-GIP), which is designed to support B&A students in developing their potential in the internationalized environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.