The Bachelor of Applied Psychology with Honours, Bachelor of Business Management with Honours is a 4-year double-degree programme. It is jointly offered by the School of Arts and Social Sciences (A&SS) and Lee Shau Kee School of Business and Administration (B&A). The programme aims to strengthen students’ knowledge and skills in both applied psychology and business management so that they can better understand the behaviour of individuals in groups and diverse work settings using a psychological perspective, and enjoy the competitive edge thereby developed when they enter the of work world.

A unique feature of this and other BBA programmes is the pioneering undergraduate global immersion programmes (UG-GIP), which is designed to support B&A students in developing their potential in the internationalized environment. UG-GIP aims to instill in students a deeper understanding of a foreign culture and its society and environment, and expose students to a broader overview and understanding of international business.